Not sure if you guys have tried iOS but its real kickass with cloud feature and tabbed browsing. If you are on iOS you should try upgrading it from itunes.
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Thursday, September 27, 2007
Google launches AdSense for Mobile
Google has rolled out a version of its AdSense online advertising platform for mobile devices.
AdSense for Mobile will allow online publishers to sell AdSense ads specifically formatted for the mobile web, such as pages in the WML, XHTML or CHTML formats. Advertisers can either provide one slot inside the page, or two slots at the bottom.
The service operates in a similar way to AdSense for the web. Publishers place AdSense code in their pages to open up ad space, which is then auctioned off to advertisers looking to reach targeted audiences in a certain location or industry.
The publisher is then paid a fee for every user that clicks on the message.
Google is offering the mobile AdSense programme in 11 countries including the UK, the US, France and Germany.
The announcement comes just one day after handset maker Nokia jumped into the mobile advertising market with the purchase of ad firm Enpocket.
The two companies will contend for a slice of a mobile advertising market that is expected to balloon to $11.35bn over the next four years.
Advertising platform cleared for mobile pages
Shaun Nichols in California, vnunet.com 19 Sep 2007
AdSense for Mobile will allow online publishers to sell AdSense ads specifically formatted for the mobile web, such as pages in the WML, XHTML or CHTML formats. Advertisers can either provide one slot inside the page, or two slots at the bottom.
The service operates in a similar way to AdSense for the web. Publishers place AdSense code in their pages to open up ad space, which is then auctioned off to advertisers looking to reach targeted audiences in a certain location or industry.
The publisher is then paid a fee for every user that clicks on the message.
Google is offering the mobile AdSense programme in 11 countries including the UK, the US, France and Germany.
The announcement comes just one day after handset maker Nokia jumped into the mobile advertising market with the purchase of ad firm Enpocket.
The two companies will contend for a slice of a mobile advertising market that is expected to balloon to $11.35bn over the next four years.
Advertising platform cleared for mobile pages
Shaun Nichols in California, vnunet.com 19 Sep 2007
Microsoft cleans up Live Search
Microsoft has unveiled major changes to its Live Search service intended to give it a better foothold in its ongoing battle with Google.
The Redmond giant has concentrated its improvements on the nuts and bolts of the search engine, enhancing its core search technology and strengthening the vertical search areas of entertainment, shopping, local and health.
"With this update, our engineering focus is on the areas that matter most to the 185 million consumers who use our service every month," said Satya Nadella, corporate vice president of Microsoft's Search and Advertising Platform Group.
"We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search.
"With the core platform in place we intend to win customers and earn their loyalty one query at a time."
Up to 40 per cent of searches fall into the categories of entertainment, shopping, health and local search, and the enhanced Live Search is geared towards delivering relevant content in a compelling way across these key vertical search areas.
A new video search feature offers smart motion previews, facts and news on celebrities and a new xRank celebrity ranking tool.
The shopping and health searches have also been refreshed to derive the most relevant content from trusted sources, allowing consumers to refine searches faster and with more accuracy.
Microsoft has increased its index size more than fourfold as almost 20 per cent of customer challenges came from the 'long tail' of the web, indicating a need for broader coverage.
Live Search now claims to do a much better job in predicting the intention of the query to return the best results possible, despite common problems such as spelling errors, stop words, punctuation and synonyms.
The search engine is even capable of making proactive changes to the query in cases where the engine is confident of the customer's intention.
Additional improvements include a cleaner user interface that makes the results pages easier to read and use, and a more robust Answers platform that provides instant access to information from trusted sources while increasing relevancy.
The Redmond giant has concentrated its improvements on the nuts and bolts of the search engine, enhancing its core search technology and strengthening the vertical search areas of entertainment, shopping, local and health.
"With this update, our engineering focus is on the areas that matter most to the 185 million consumers who use our service every month," said Satya Nadella, corporate vice president of Microsoft's Search and Advertising Platform Group.
"We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search.
"With the core platform in place we intend to win customers and earn their loyalty one query at a time."
Up to 40 per cent of searches fall into the categories of entertainment, shopping, health and local search, and the enhanced Live Search is geared towards delivering relevant content in a compelling way across these key vertical search areas.
A new video search feature offers smart motion previews, facts and news on celebrities and a new xRank celebrity ranking tool.
The shopping and health searches have also been refreshed to derive the most relevant content from trusted sources, allowing consumers to refine searches faster and with more accuracy.
Microsoft has increased its index size more than fourfold as almost 20 per cent of customer challenges came from the 'long tail' of the web, indicating a need for broader coverage.
Live Search now claims to do a much better job in predicting the intention of the query to return the best results possible, despite common problems such as spelling errors, stop words, punctuation and synonyms.
The search engine is even capable of making proactive changes to the query in cases where the engine is confident of the customer's intention.
Additional improvements include a cleaner user interface that makes the results pages easier to read and use, and a more robust Answers platform that provides instant access to information from trusted sources while increasing relevancy.
Dell vows to save the planet
Dell has announced plans to neutralise the carbon impact of its worldwide operations.
"Never before in the history of business have we seen such a critical need to build a worldwide community dedicated to improving the environment," said chairman Michael Dell at a policy forum organised by the Centre for Strategic and International Studies.
"Leadership starts at home, which is why we are going carbon neutral, but this should only be the beginning of building long-term partnerships with customers, stakeholders and suppliers to make a difference for the Earth we all share."
Dell also issued a challenge to its rivals to join in "a long-term, carbon-neutral commitment to our shared Earth".
The company unveiled a programme called 'Plant a Forest for Me' that enables global organisations to join with Dell in planting millions of trees in managed reforestation schemes.
This initiative is an extension of Dell's 'Plant a Tree for Me' programme for consumers.
However, some analysts have questioned Dell's motives behind the announcement.
"It would be so easy to be cynical about this: 'arch-capitalist Michael Dell sees the error of his ways and turns hippy'," said senior Ovum analyst Ian Brown.
"But while we are sure that Dell is very sincere in his belief that carbon offsetting is needed to slow down climate change, this is all about marketing. Dell is battling with HP, IBM, Sun Microsystems and others to prove how green it is."
Dell is committed to becoming carbon neutral and doing its bit for the planet, according to Brown, and has to show that it is ready to stand up and be counted.
"But what we'd prefer to see is practical assistance for customers on how to reduce energy wastage and improve resource efficiency in their data centres," he said.
"Dell may be ahead on the offsetting, but it needs to catch up on services and its ability to help customers reuse and share resources, reduce costs and maybe help the planet a little too."
Dell is implementing a company-wide power management programme that automatically powers off machines at night and during periods of inactivity.
The company estimates that this will result in annual savings of about 13 million kilowatt hours of electricity, equivalent to 8,500 tons of CO2 and savings of $1.8m.
The firm has also replaced office lighting in its central Texas offices, resulting in a nine per cent reduction in electricity demand at the campuses. Similar programmes will be implemented on other Dell campuses within the coming year.
Approximately 10 per cent of the energy needs of the company's Austin, Texas operations come from renewable sources.
PC maker commits to green future
Ian Williams, vnunet.com 27 Sep 2007
"Never before in the history of business have we seen such a critical need to build a worldwide community dedicated to improving the environment," said chairman Michael Dell at a policy forum organised by the Centre for Strategic and International Studies.
"Leadership starts at home, which is why we are going carbon neutral, but this should only be the beginning of building long-term partnerships with customers, stakeholders and suppliers to make a difference for the Earth we all share."
Dell also issued a challenge to its rivals to join in "a long-term, carbon-neutral commitment to our shared Earth".
The company unveiled a programme called 'Plant a Forest for Me' that enables global organisations to join with Dell in planting millions of trees in managed reforestation schemes.
This initiative is an extension of Dell's 'Plant a Tree for Me' programme for consumers.
However, some analysts have questioned Dell's motives behind the announcement.
"It would be so easy to be cynical about this: 'arch-capitalist Michael Dell sees the error of his ways and turns hippy'," said senior Ovum analyst Ian Brown.
"But while we are sure that Dell is very sincere in his belief that carbon offsetting is needed to slow down climate change, this is all about marketing. Dell is battling with HP, IBM, Sun Microsystems and others to prove how green it is."
Dell is committed to becoming carbon neutral and doing its bit for the planet, according to Brown, and has to show that it is ready to stand up and be counted.
"But what we'd prefer to see is practical assistance for customers on how to reduce energy wastage and improve resource efficiency in their data centres," he said.
"Dell may be ahead on the offsetting, but it needs to catch up on services and its ability to help customers reuse and share resources, reduce costs and maybe help the planet a little too."
Dell is implementing a company-wide power management programme that automatically powers off machines at night and during periods of inactivity.
The company estimates that this will result in annual savings of about 13 million kilowatt hours of electricity, equivalent to 8,500 tons of CO2 and savings of $1.8m.
The firm has also replaced office lighting in its central Texas offices, resulting in a nine per cent reduction in electricity demand at the campuses. Similar programmes will be implemented on other Dell campuses within the coming year.
Approximately 10 per cent of the energy needs of the company's Austin, Texas operations come from renewable sources.
PC maker commits to green future
Ian Williams, vnunet.com 27 Sep 2007
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